Making art accessible – the Curator Artwork Showcase
One of the many privileges of working with art for me is sharing the moment when someone sees their perfect piece of art for the first time. Art can be inspiring, thought provoking and can conjure up a host of emotions and to get to share this with people can hardly be described as work!
I find it particularly rewarding when someone finds and experiences real art for the first time. There can be a sensory overload as the viewer gets to grips with not only the power of the imagery, but the sheer quality and skill that has gone into the artwork.
Sadly though my experience would suggest only a tiny minority of the population ever get to enjoy the profound pleasure that is on offer through art. There are two main reasons for this in my opinion:
Real quality art is not on display in every other shop on the high street and it isn’t sold in the supermarkets (thank goodness)! Of course there are many fabulous independent galleries dotted around the country, but often you do really need to know where they are unless you are lucky enough to stumble over one. So unless you are already someone who is used to engaging with art work it can be pretty inaccessible to many.
It’s strange but having spoken to so many customers over the years it’s clear that for large numbers of people there is mystique around enjoying, and buying art work that I don’t see with anything else. “I don’t feel comfortable going into a gallery because I think they will expect me to know about art” is a comment the like of which I’ve heard so many times. It’s strange really because it doesn’t seem to happen elsewhere. I mean, very few of us know the inside workings of our computer, or the details of exactly how a modern car engine works but we’re happy enough to go buy them without feeling in any way inferior or uncomfortable!!
So add these two barriers together and you have a very unfortunate situation.
In our own small way we, at Curator are trying to do something about it. For example we try hard to make our web site interesting and available to someone who has never really looked at art before right through to someone who might have a large collection of art. We also offer to bring art work to a customer’s home so they can have a good look at it before they decide if they want to own it.
We’re going one stage further though and taking our art right into the places where people might not expect to see quality art at all. To list the number of places we’re looking at taking our Artwork Showcase would take too long here so please do regularly visit our events page. Our mission is to share the wonders of art with as many people as possible. So I look forward to meeting you soon!